Digital Marketing News Topics Week 22 2024

Welcome to this week’s edition of Move Ahead Media’s News Round Up for Week 22 of 2024! 

Starting with the launch of WP Rocket 3.16 and Reddit stepping up as a formidable marketing platform. Meanwhile, TikTok is testing 60-minute videos, expanding beyond its traditional short-form content to compete with platforms like YouTube. Lastly, Google Analytics GA4 has introduced a feature that provides real-time data in just five minutes, allowing for quicker responses and optimizations in marketing campaigns.

These updates highlight the always-changing environment of digital marketing and the need for marketers to stay informed to leverage these tools effectively. 

Join us as we go deeper into these topics to help you stay ahead in the digital marketing game.

WP Rocket 3.16 Is Here! Update now.

WP Rocket is a WordPress caching plugin that helps speed and optimise a website for the core web vitals. Recently, they launched 3.16! This version introduces several features that we are very excited about.

First is the “Optimize Critical Images” feature. This will enhance page speed and user experience. 3.16 loads the most impactful images first which can improve your LCP (largest content painful) time. This is very helpful for SEO since Google uses page speed as a ranking factor. This auto-enabled feature allows us to focus on other aspects of the site like content or design. 

Next, they removed the cache tab and integrated features into more intuitive sections of the interface. This saves us time and makes it easier to navigate around, especially for agencies to onboard clients or for new users to learn the platform. 

They also improved mobile optimisation by automating the activation of separate cache files for mobile. This aligns them with mobile-first indexing practices by search engines. It is enabled by default for new installs to enhance mobile device support. 

These new features make 3.16 a welcomed upgrade. For agencies like MAM that manage multiple client websites, the convenience of the configuration and new optimisations can save us time. This will give you a competitive edge in delivering fast-loading and high-ranking websites. 

For a detailed look at all the updates and enhancements in WP Rocket 3.16, you can visit https://wp-rocket.me/blog/wp-rocket-3-16/

Is It Time For Marketers To Move To Reddit?

We all know Reddit. Whether you’re into posting or just reading along, we are familiar with the platform. Recently, there has been a lot of talk of how Reddit will be the next big marketing site. 

Reddit was founded in 2005. It’s called “the front page of the internet” because it influences culture, news and community interaction. Reddit’s primary purpose is to provide a space for users to share content, including news links, personal stories, photos, and more. The platform is organized into thousands of “subreddits,” each dedicated to a specific topic or interest. Users can join these subreddits, contribute content, and engage in discussions.

Nowadays, it has been doing a push to be in the same ranks as other social media marketing platforms. Here are some reasons why marketers should start looking into the platform:

1. Vast and Engaged Audience: With over 330 million active users per month, it’s a great space for targeted marketing campaigns.
2. Subreddit Targeting: The site has thousands of subreddits focused on niche interests and topics. This segmentation helps you narrow down a precise audience who you already know is interested in the product/brand.
3. Authentic Engagement: Warning, Reddit users can be sceptical about ads. They value authentic content, engagement and contributions. Your business would need to connect with them first before promoting any products or services. But once you are in, the results can be fantastic.
4. High Traffic Potential: Because of the above, the platform has the potential to drive high traffic to websites when used correctly.
5. Diverse Content Format: Reddit supports a variety of content types like static images, text, videos, links, carousel ads, etc. This provides multiple ways to engage users. 
6. Challenge: Despite the benefits, Reddit does have challenges such as figuring out the culture and tone of voice first before doing ads. You would also need to adhere to specific rules of the different subreddits to avoid backlash or being “cancelled”.

The potential is there. It’s just a matter of time to understand and create a nuanced approach to marketing on the platform. 

Move Ahead Media is already in talks with Reddit to enhance our marketing services. This potential collaboration aims to bring innovative Reddit marketing strategies to our clients, helping them tap into one of the most engaged communities on the internet. Stay tuned for more updates as we expand our services to maximize your digital marketing success!

Source: https://www.searchenginejournal.com/why-every-marketer-reddit/515667/

TikTok Starts Tests on 60-Minute Videos.

TikTok is a social media platform that allows users to create, share and discover SHORT videos. It is famous for content such as dance clips, lip-sync videos and comedic sketches. The platform is also known for viral content, influencing music trends and being a launching pad for many internet celebrities and influencers. 

So if it’s famous for short videos, why is it testing hour-long ones? The basic answer is, they are competing with YouTube. 

They have started testing the reaction to longer videos, significantly increasing from the previous 10-minute limit. This is part of their strategy to appeal to users and creators who are interested in longer-form content. For users who prefer more extensive content or those looking into deeper narrative experiences.

As an agency, we think that longer videos could also enhance advertising opportunities for us and our clients. It can enable traditional commercial formats and increase platform revenue. This can open avenues for more in-depth content strategies, engage audiences on a deeper level, and enhance storytelling capabilities. 

TikTok is shaking things up and offering a new dynamic to the platform’s short-form video reputation. Let’s see how that pans out. 

Source: https://techcrunch.com/2024/05/16/tiktok-upload-60-minute-videos/

GA4 Upgrade: View Stats In The Last 5 Minutes!

Getting real-time stats is closer than ever. Google Analytics GA4 shows real-time users in the last 5 minutes! Previously, you could only see this metric over the past 30 minutes. This is similar to the old Universal Analytics tool. 

If you look at your real-time reports on GA4, you will see the charts now show 2 metrics. Nice right?

The addition of this metric benefits us and other advertisers alike. It offers immediate insights into user behaviour and will let us know if the campaign is effective. With faster data, we can do faster reactions as well to tweak campaigns and make timely decisions. 

For example, if we notice a spike in traffic from 1 specific source, we can assess and adjust budget allocation if necessary. We can tweak the campaign to capitalise on the trend immediately and report more accurately. Additionally, this can help with troubleshooting and optimising live campaigns.

Overall, this update allows us to be more dynamic and precise in managing our digital marketing efforts, ultimately leading to better campaign performance and ROI for clients. 

Feel free to reach out to us to learn more!

Source: https://searchengineland.com/google-analytics-ga4-shows-real-time-users-in-the-last-5-minutes-442524

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